": Choice" is an engaging and experimental exhibition designed to raise awareness about conscious food selection. This interactive experience provides a unique and thought-provoking grocery shopping journey, with the primary aim of motivating visitors to make deliberate and mindful food choices in their everyday lives.
Through a series of interactive installations, ": Choice" offers alternative perspectives on various food categories while seamlessly integrating the distinctive characteristics of each ingredient. This approach empowers visitors to evaluate food items based on three fundamental criteria: Price, Nutritional Value, and Convenience. By gaining a deeper understanding of their own grocery shopping priorities, visitors can effortlessly align their choices with these three standards. In doing so, ": Choice" equips individuals with the knowledge and tools needed to make informed, balanced, and conscious food selections.
Introduction board
": Choice" is an open-access exhibition thoughtfully divided into four distinct zones.
VEGETALES & FRUITS ZONE
Taking inspiration from the inherent characteristics of vegetables and fruits, this zone boasts a vibrant atmosphere with grass-covered flooring, cultivating an organic and energetic ambiance. Here, the spotlight is on the delicate balance between convenience and nutritional value. To illustrate this concept, the installation is thoughtfully designed to showcase the varying food preparation times among similar food items. In this visual representation, taller columns signify extended preparation times, yet they also signify higher nutritional value, allowing visitors to intuitively grasp the trade-offs associated with their food choices.
As you stroll through the deli section, your senses are greeted by the irresistible aroma of freshly prepared food. It's hard to resist the convenience and deliciousness of deli items when the urge to take them home strikes. However, do you pause to consider the price amidst your culinary desires? After all, the cost of these delectable dishes often equals the price of multiple meals. Yet, as a busy city dweller, finding an hour or two for cooking may not always be feasible.
FISHES, MEATS & PREPARED FOODS ZONE
This zone is dedicated to exploring the delicate balance between convenience and affordability. To bring this concept to life, our installations are ingeniously designed as scales. These scales serve as visual aids, showcasing the price discrepancy between fresh ingredients and ready-to-eat foods. Visitors can actively participate by placing fresh items on one side of the scale until it balances with the cost of prepared dishes, allowing them to witness the tangible difference in portion size between the two options. This interactive experience offers a compelling perspective on the trade-offs that come into play when choosing between convenience and budget-conscious dining.
Many soft drinks are laden with excessive sugar content, which, when consumed in large quantities, can lead to elevated blood sugar levels and potentially raise the risk of cardiovascular disease. This excessive sugar intake can also place stress on the pancreas, causing fluctuations in blood sugar levels. Nevertheless, the undeniable satisfaction derived from indulging in sodas cannot be easily dismissed. If you were the visitor, how would you make your choice?
BEVERAGES ZONE
This dedicated area delves into the delicate balance between the gratification of taste and the importance of health. In this zone, we employ a multimedia approach to present contrasting viewpoints. On one hand, visitors will encounter health-focused advertisements and video clips elucidating the hazards of high-sugar beverages. Conversely, soda commercials and ASMR (autonomous sensory meridian response) videos will showcase the pleasurable allure of these drinks. Our aim is to create an unbiased information environment that encourages visitors to introspect and assess their own values when it comes to their dietary choices. This immersive experience empowers individuals to make informed decisions about their beverage preferences, taking both satisfaction and health into consideration.
FROZEN FOOD ZONE
In this dedicated zone, we explore the intriguing interplay between convenience and nutrition when it comes to frozen foods. Here, visitors will encounter a visual narrative that encapsulates the pros and cons of choosing frozen options.
Our goal is to provide a holistic perspective, offering visitors valuable insights into the world of frozen cuisine. On one side of the spectrum, we'll present informative content shedding light on the nutritional aspects, benefits, and potential drawbacks of frozen foods. This information aims to empower visitors with a deeper understanding of the nutritional trade-offs that may arise.
On the other side, we'll showcase the undeniable appeal of convenience by highlighting the ease and time-saving benefits of frozen meals. Engaging visuals and interactive displays will vividly illustrate the convenience factor, allowing visitors to appreciate the practicality of these options.
The Frozen Food Zone invites visitors to reflect on their own priorities when selecting their meals, whether it's prioritizing nutritional value or embracing the convenience of frozen cuisine. This immersive experience creates a balanced and informative environment, ensuring that visitors can make informed choices that align with their unique preferences and lifestyle.
Video tour
Floorplan
3D Topview
3D Isoview
Visitor journey map
MOBILE APP
To enhance the overall visitor experience, a dedicated application has been meticulously designed to complement the exhibition. This companion application serves a dual purpose:
Firstly, it offers comprehensive details about the showcased food products. Visitors can seamlessly scan the barcode on the food packaging, unlocking a wealth of information that facilitates an informed and conscientious purchase process. This feature empowers visitors to make mindful choices by providing valuable insights into the products they're considering.
Secondly, the application includes a self-checkout and analysis system that guides visitors through a reflection on their food choices after they've completed their purchases. This insightful analysis encourages individuals to delve into their personal food values, fostering a deeper awareness of the decisions they make regarding their dietary preferences.
Incorporating this multifaceted application enriches the exhibition experience by offering visitors valuable tools to make informed choices and encourages thoughtful reflection on their own food-related values and decisions.
PART I
PART II
PART III
PART IV
